This one fails on so many levels..

Not so much the ad (tho it's pretty horrible), but the content and television show in their entirety. Hurl!


Ratings: 1 (low) to 4 (high)
Stickiness: eeeeeewwwwwww
Quality: 0
Hit/Miss: Miss
Overall: 0
Comments: like, dude...what will those pre-pubescent 8-year olds think of next!

Billy Mays here, to tell you about....

This is a great little clip series of Billy Mays, probably a household spokesperson, who unfortunately hasn't matured yet to the maturity of logical hand gestures, or USING HIS INSIDE VOICE.



Ratings: 1 (low) to 4 (high)
Stickiness: 2.5 (we're talking about it)
Quality: 1
Hit/Miss: Miss
Overall: 1.5
Comments: Billy Mays has mechanisms that seem artificial and canned, and dammit, I just don't like being yelled at AND pointed to at the same time. Want to drive me away from whatever product is being advertised? Hawk it by one-note Billy Mays.

(No offense to Billy personally, he's made a growing career out of sales pitching. I just can't stand to hear or see it.)

Clearblue Easy

This ad/commercial has it all. Watch and learn.




Rating (1-low to 4-high):
Stickiness 4
Quality 4
Hit or Miss? Hit
Overall: 4
Comments: Well designed, contains an "aha" moment, technology-oriented design flows well (no pun intended) with product's tech slant. One to remember.