Oy, enough with the pig already...

Ratings: 1 (low) to 4 (high)
Stickiness: 2
Quality: 4
Hit/Miss: Miss
Overall: 2
Comments:
Developed by the American Institute of CPAs, the purpose of the PSAs are admirable: "...extending the reach of the 360 Degrees of Financial Literacy effort by launching a national Public Service Announcement campaign with the Ad Council. Called Feed the Pig, the campaign uses the traditional image of savings, the piggy bank, to encourage 25-34 year olds, also known as Career Builders, to find the benefits of saving for every stage of life. "

Unfortunately, the campaign is lame, the mascot is creepy, and - God help me - I may have more faith in today's Career Builders than the AICPA. I think that this message, in the way it exists today, is more appropriate for kids from 10 - 17, and maybe earlier. This message would be a good foundation for those earning allowance, maybe a little extra spending money from after school jobs, and the like. But this elemental message is aimed at persons who, by the age of 25, are ensconced in the working world, and already have developed some level of earning and spending skills in order to maintain a residence, transportation, and other independent living requirements.

Savings is a habit that must begin as early as children begin receiving money, from whatever sources.