It's Waaaay better than........something, perhaps...

Ratings: 1 (low) to 4 (high)
Stickiness: 2
Quality: 4
Hit/Miss: Miss
Overall: 2
Comments:

These new Wendy's commercials, I suppose, are better than those ridiculous ones in which men would preach the benefits of Wendy's while wearing a Pippi Longstocking wig. Ewww. This new batch of commercials is less creepy, but still problematic. First, consider the ending tagline: "It's waaaay better than fast food." Ahem. Wendy's IS fast food. Next: the square patties -whether beef, chicken, or fish. One of the ads from this new series poses the thought :that "If beef was meant to be frozen, wouldn't cows come from Antarctica?" That premise is just too ridiculous to carve up. However, that comment is layered over footage of, what at first glance appears to be a somewhat frozen, square, thin beef patty on the grill. In the attached ad, a comment is made about people being afraid to eat what they can't identify. In the image, a woman is breaking off a corner (because it's square, natch) of a mystery meat fried patty. Only later in the ad did I realize that WAS the Wendy's patty! Speaking of not eating what I can't identify - meat that comes either in stamped out circles OR squares pretty much falls into that category. Spam, anyone?