You Will?

I'm sure you've seen the Video Professor's commercials...recently there have been a spate of these offering a free course on everything you need to know about E-bay. In the commercial, however, he makes a promise that I don't t think he means to keep. He says:

"I can't promise you that you'll become a millionaire by selling that attic full of baseball cards. But I can guarantee you that I'll teach you everything you need to know about E-bay, by cleaning out your garage, and probably putting some money in your pocket at the same time."

John, you can come on over and clean out my garage, and put some money in my pockets, anytime.

Ratings: 1 (low) to 4 (high)
Stickiness: 3
Quality: 3
Hit/Miss: Miss
Overall: 3
Comments: Use a script editor next time

Who is 'We'?

So, We Belong.....at the Sheraton. I'm wondering who the target audience is for this ad. In theory, Sheraton would like us to believe it could be anyone. I find it odd. Does anyone else notice that approximately 75% of the people showcased in their commercial would likely never afford, or choose to spend as much as a night at the Sheraton requires? Are these your target demographics - the Buddhist Monks greeting in a cave, the rural farmers, the Yanomamo (or similar appearing) tribe members, the young boy in Rio, Asian schoolchildren, surfers, and teenagers? Or perhaps I misunderstood the message about Sheraton launching a global hostel. I'm guessing not.

Ratings: 1 (low) to 4 (high)
Stickiness: 3
Quality: 4
Hit/Miss: Miss
Overall: 3
Comments: Damn their usage of a catchy Pat Benetar song, all softened up! Can't get it out of my head.