Showing posts with label Stickiness - 1. Show all posts
Showing posts with label Stickiness - 1. Show all posts

Friday, August 15, 2008

More Slimy Insurance Ads

We've all seen the Select Quote ads by now. They're annoying. The woman is always only about 75% of the man's life insurance value (not Select Quote's fault, a reflection of a larger issue). The catch? They all had a friend or relative WHO RECENTLY DIED. How morbid! As for the commercial quality - what's with the stills? If you're paying for airtime, use the airtime. If you're publishing photos, go to print.
Ratings: 1 (low) to 4 (high)
Stickiness: 1
Quality: 1
Hit/Miss: Miss
Overall: 1
Comments: LOWEST RATING AVAILABLE!!

Thursday, July 3, 2008

In a (sub)class all by itself - Kinoki Foot Pads



Ratings: 1 (low) to 4 (high)
Stickiness: Well, they do generate a bit of web discussion. But stickiness for intent: 1.
Quality: 1
Hit/Miss: Miss
Overall: 1 (I should have a 0 on this scale)
Comments: Laughable. LOWEST RATING POSSIBLE!!

I'll try to refrain from such craptastic product advertisements as this. However, the Kinoki Foot Pads ads are so horribly bad, I just couldn't resist. Besides being utterly ridiculous, the advertisers try to draw a parallel between the body supposedly eliminating toxins through the feet with the way trees absorb and process nutrients: from the top down. Even my neighbor's second-grader knows that trees absorb water and nutrients from their roots up. But, that's a path I don't want to spend too much time on: it's just so long, with so may problems to point out!

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Original Text Copyright 2008