More Slimy Insurance Ads

We've all seen the Select Quote ads by now. They're annoying. The woman is always only about 75% of the man's life insurance value (not Select Quote's fault, a reflection of a larger issue). The catch? They all had a friend or relative WHO RECENTLY DIED. How morbid! As for the commercial quality - what's with the stills? If you're paying for airtime, use the airtime. If you're publishing photos, go to print.
Ratings: 1 (low) to 4 (high)
Stickiness: 1
Quality: 1
Hit/Miss: Miss
Overall: 1
Comments: LOWEST RATING AVAILABLE!!

In a (sub)class all by itself - Kinoki Foot Pads

Ratings: 1 (low) to 4 (high)
Stickiness: Well, they do generate a bit of web discussion. But stickiness for intent: 1.
Quality: 1
Hit/Miss: Miss
Overall: 1 (I should have a 0 on this scale)
Comments: Laughable. LOWEST RATING POSSIBLE!!

I'll try to refrain from such craptastic product advertisements as this. However, the Kinoki Foot Pads ads are so horribly bad, I just couldn't resist. Besides being utterly ridiculous, the advertisers try to draw a parallel between the body supposedly eliminating toxins through the feet with the way trees absorb and process nutrients: from the top down. Even my neighbor's second-grader knows that trees absorb water and nutrients from their roots up. But, that's a path I don't want to spend too much time on: it's just so long, with so may problems to point out!

Billy Mays here, to tell you about....

This is a great little clip series of Billy Mays, probably a household spokesperson, who unfortunately hasn't matured yet to the maturity of logical hand gestures, or USING HIS INSIDE VOICE.



Ratings: 1 (low) to 4 (high)
Stickiness: 2.5 (we're talking about it)
Quality: 1
Hit/Miss: Miss
Overall: 1.5
Comments: Billy Mays has mechanisms that seem artificial and canned, and dammit, I just don't like being yelled at AND pointed to at the same time. Want to drive me away from whatever product is being advertised? Hawk it by one-note Billy Mays.

(No offense to Billy personally, he's made a growing career out of sales pitching. I just can't stand to hear or see it.)