Slimy Insurance Ad

I'm in the market for Health Insurance. I think I'll follow the advise of that annoying infomercial guy for bathroom cleaners: Billy Mays! This is his second appearance on this blog. I think the title clearly displays my thoughts here, but here's what is even MORE annoying about this ad. Billy Mays still doesn't seem to realize usage of an indoor voice. He's very out of market, which - even if ican is a good product, seems incongruent. It looks like he's trying to combo sign / mime the ad to the viewer. A hand gesture here and there often goes unnoticed. Not in this case - it's as though he's doing semaphore.

Ratings: 1 (low) to 4 (high)
Stickiness: 2
Quality: 2
Hit/Miss: Miss
Overall: 1
Comments: Somebody stop this man. Or coach him.

Oy, enough with the pig already...

Ratings: 1 (low) to 4 (high)
Stickiness: 2
Quality: 4
Hit/Miss: Miss
Overall: 2
Comments:
Developed by the American Institute of CPAs, the purpose of the PSAs are admirable: "...extending the reach of the 360 Degrees of Financial Literacy effort by launching a national Public Service Announcement campaign with the Ad Council. Called Feed the Pig, the campaign uses the traditional image of savings, the piggy bank, to encourage 25-34 year olds, also known as Career Builders, to find the benefits of saving for every stage of life. "

Unfortunately, the campaign is lame, the mascot is creepy, and - God help me - I may have more faith in today's Career Builders than the AICPA. I think that this message, in the way it exists today, is more appropriate for kids from 10 - 17, and maybe earlier. This message would be a good foundation for those earning allowance, maybe a little extra spending money from after school jobs, and the like. But this elemental message is aimed at persons who, by the age of 25, are ensconced in the working world, and already have developed some level of earning and spending skills in order to maintain a residence, transportation, and other independent living requirements.

Savings is a habit that must begin as early as children begin receiving money, from whatever sources.

Botox. Tsk, tsk tsk....

Ratings: 1 (low) to 4 (high)
Stickiness: 2
Quality: 3
Hit/Miss: Miss
Overall: 1
Comments:
This commercial, which apparently isn't on the Botox site or YouTube, is pretty horrible - albeit of high quality. It'll be better if I make a list:
Background Music: Express Yourself. Horribly ironic that this tune would be used for an injectable poison used to paralyze facial muscles....which, I believe, is how many of us physically express ourselves.


Poisonous Irony: it's botulism, for chrissakes. It's optional paralysis. Oh, now - we really should take pity on the woman who has no self-esteem and nothing better to do with her time or money than to inject botulism into her face to temporarily reduce the appearance of wrinkles.
Histrionics: Come on, looking at a 40+ aged woman twirling, fake-smiling, and prancing around like a pre-pubescent girl is just sad. Sad and creepy.