More Slimy Insurance Ads

We've all seen the Select Quote ads by now. They're annoying. The woman is always only about 75% of the man's life insurance value (not Select Quote's fault, a reflection of a larger issue). The catch? They all had a friend or relative WHO RECENTLY DIED. How morbid! As for the commercial quality - what's with the stills? If you're paying for airtime, use the airtime. If you're publishing photos, go to print.
Ratings: 1 (low) to 4 (high)
Stickiness: 1
Quality: 1
Hit/Miss: Miss
Overall: 1
Comments: LOWEST RATING AVAILABLE!!